rPOV is where I’ll share my reluctant takes.

When you’re getting all your team members in the room to talk about those all-important outcomes, take a look around and ask, “Is our media buyer here, too?”

This one goes out to my friends with B2B hustles who ask me if I can run a LinkedIn Ads campaign for them.

I cannot believe that it’s the year 2025 (the same year we almost, kind of sent Katy Perry to the moon) and I’m even having to write a post about how brands are spending too much in Brand Search.