Bringing strategic focus and accountability to paid media since 2013.

I’m proud to be part of a growing movement of entrepreneurs rewriting the rules of marketing services—leading the way with boutique, customer-centric agencies and flexible freelance networks that prioritize transparency, talent, and true impact.

My fluency in advanced measurement (incrementality, MMM, attribution modeling) and the ability to optimize campaigns in any platform sets me apart from other media buyers. I don’t just optimize campaigns; I help clients understand why their media is working (or not) and show them how to scale their advertising with confidence.

I work directly with brands of all sizes and media mixes and partner seamlessly with boutique agencies as a senior extension of their team, bringing strategic depth and hands-on execution where it’s needed most.

About Allie Lichtenberg

Allie Lichtenberg has been working in media since 2011 and programmatic advertising since 2013, building deep expertise in digital strategy, automated media buying, and measurement. She began her career working across agencies and publishers, gaining hands-on experience in planning, buying, and optimizing campaigns across and online video. Her later work in measurement gave her deep exposure to search, social, connected TV, and audio, equipping her with the skills to strategically plan and buy across virtually any media channel.

In 2023, she founded AD LUCEM, a consultancy focused on helping brands navigate the increasingly complex digital ecosystem. Through AD LUCEM, Allie partners with clients to simplify programmatic and direct-sold strategies, implement rigorous measurement frameworks, and identify the tactics that truly drive business outcomes.

Over her career, Allie has:

  • Advised Fortune 500 brands and fast-growing startups on media strategy, targeting, and campaign execution.

  • Led training sessions and workshops for marketing teams on measurement fundamentals, media optimization techniques, and AI-enabled media buying.

  • Advocated for clarity and actionable insights in media strategy, demystifying complex systems and jargon-heavy technologies.

  • Spoken on industry panels, podcasts, and conferences about programmatic innovation, ad tech trends, and the future of media buying.

Allie’s approach combines strategic rigor with practical execution. She thrives on turning complexity into clarity, enabling organizations to invest in media with confidence and purpose.

Why AD LUCEM?

The name AD LUCEM carries several layers of meaning. In Latin, it means “to the light,” reflecting my mission to bring clarity to the often opaque world of advertising—shedding light on strategy, measurement, and media decisions. I created this company with the goal of always being a “one-woman show”, so I wanted a name that felt personal. I drew inspiration from my husband’s last name, which means “light mountain,” honoring his support that helped me create my business. And finally, the initials of AD LUCEM match my own, satisfying my love of monograms and giving the name a dual purpose: both professional and deeply personal.

Finally, I chose the URL adlucem.me because I am AD LUCEM and AD LUCEM is me.