Bringing strategic focus and accountability to paid media since 2013.

I’m proud to be part of a growing movement of entrepreneurs rewriting the rules of marketing services—leading the way with boutique, customer-centric agencies and flexible freelance networks that prioritize transparency, talent, and true impact.

My fluency in advanced measurement (incrementality, MMM, attribution modeling) and the ability to optimize campaigns in any platform sets me apart from other media buyers. I don’t just optimize campaigns; I help clients understand why their media is working (or not) and show them how to scale their advertising with confidence.

I work directly with brands of all sizes and media mixes.

I partner seamlessly with boutique agencies as a senior extension of their team, bringing strategic depth and hands-on execution where it’s needed most.