Bringing strategic focus and accountability to paid media since 2013.
I’m proud to be part of a growing movement of entrepreneurs rewriting the rules of marketing services—leading the way with boutique, customer-centric agencies and flexible freelance networks that prioritize transparency, talent, and true client impact.
My ability to optimize campaigns in any buying platform and fluency in advanced measurement (incrementality, MMM, attribution modeling) sets me apart from other media buyers. I don’t just optimize campaigns; I help clients understand why their media is working (or not) and how to scale it with confidence.
I work directly with brands of all sizes and with any media mix. I also partner seamlessly with boutique agencies as a senior extension of their team, bringing strategic depth and hands-on execution where it’s needed most.
Contact Me
allie@adlucem.me
Areas of Practice
Music
The world of music is ever growing and evolving, and we’re not just talking about sound trends. With the consistent introduction of varying revenue streams and distribution channels, the opportunity for profit grows, but so does the complexity.
Television, Film & Theater
The way people consume entertainment is constantly in flux, so the laws must adapt quickly. We strive to anticipate these changes so you can focus more on creating a performance of a lifetime.
Liability & Risk
Whether you run a theater, recording studio, or an eCommerce website, all businesses need to minimize their legal liability and risk.
“We must all obey the great law of change. It is the most powerful law of nature.”
– Edmund Burke
Get in Touch
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